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From the very beginning, Nespresso has always sought the very best green coffee beans. But, Nespresso doesn't stop there.
We have developed a program, together with our partners – the green
coffee suppliers, Nestlé experts, and the Rainforest Alliance, a
leading NGO dedicated to improving the sustainability of agricultural
production – to ensure that the growers around the world who produce
such excellent coffee benefit from their commitment to highest quality.
We call this program the Nespresso AAA Sustainable Quality Program. For
us sustainable quality is about ensuring farm practices that lead to
highest quality beans and economic viability, whilst respecting the
environment and contributing to the social well being of farmers and
their communities. Farmers who are part of the AAA Program are rewarded
not only with higher compensation, but with membership in the Nespresso
community, via the offer of a long-term partnership. Indeed, helping
the farmers to achieve harvests of distinction is the best way for Nespresso to
succeed in its founding mission to deliver only coffees of supreme
quality, while at the same time helping to improve the standard of
living for farmers and their communities.
Our first phase of AAA-designated projects, in which Nespresso
invested in improvements to farms and surrounding communities, has been
completed. In North Caldas, Colombia, farmers, with financial support
from Nespresso, acquired modern processing equipment, resulting in
improvements in the quality of their harvest and in their economic
outlook. In the San Ramon region of Costa Rica, 10,000 trees have been
planted to shade the many small brooks on which coffee cultivation
relies, thus helping to guarantee the farms' water supply and
increasing the biodiversity. Prior to the planting, the brooks used to
dry up under the scorching summer sun. In the community of Ixhuatlan de Café in Vera Cruz, Mexico, Nespresso has
assisted in building brand new, fully equipped classrooms for students.
As a result of our extensive work with our partners, 30 percent of the
total green coffee purchased by Nespresso has been sourced from the
Program since October 2005. Volluto – one of our most popular Grand Cru
varieties – became the very first Nespresso 100
percent AAA Sustainable Quality coffee, independently verified by
Rainforest Alliance. It represented a significant milestone in our
exhaustive pursuit of sustainable quality.
Click here to learn more about AAA program | |